I held a few titles and wore many hats during my 9 years at HYPEBEAST: from News Writer to Managing Editor, from [a very unsure] model to the host of a weekly podcast. One thing I learned from each of the fitteds, strapbacks and beanies I donned was how to connect brands and consumers, artists and fans through insightful, creative storytelling.

Editorial

How the Power of Sports Is Driving adidas and Parley to End Plastic Waste

Author, Interviewer

Link: HYPEBEAST

Photographer: Eddie Lee

Year: 2020

Under Armour Finally Has a Winning Formula With the Curry 3

Author, Photographer, Interviewer

Link: HYPEBEAST

Photographer: Me, Elvis Dinh

Year: 2016

adidas, Jonah Hill, D-Rose, Pusha T and More Host the "World's Best Career Day"

Author, Interviewer

Link: HYPEBEAST

Photographer: adidas

Year: 2020

The Most Influential Sneakers of the Decade

Author, Creative/Editorial Direction, Production, Scriptwriter

Link: HYPEBEAST

Year: 2019

Climbing the Beanstalk: The Difficulties of Being a Small Performance Footwear Brand

Author, Interviewer

Link: HYPEBEAST

Year: 2014

Behind the Design and Cultural Impact of adidas' Streetball Line

Author, Interviewer, Creative Direction, Styling, Modeling

Link: HYPEBEAST

Photographer: Eddie Lee

Year: 2019

NBA Sneaker King PJ Tucker Documents Time in Satima & Tokyo

Editorial Direction, Producer

Link: HYPEBEAST

Year: 2019

Preserving the Playing Field: The Conservationists Behind Patagonia

Author

Link: HYPEBEAST

Photographer: Patagonia

Year: 2015

The Best Cold Weather Kicks You Can Buy for FW19

Author, Editorial Production

Link: HYPEBEAST (Affiliates Network/Paid)

Year: 2019

Dissecting the Difference Between Japanese and American Retail (3 Parts)

Author, Interviewer

Link: HYPEBEAST

Year: 2014

Scrapbook: Lacey Baker 2019 Summer X Games

Author, Interview, Production, Art Direction

Link: HYPEBEAST

Photographer: Lacey Baker

Year:

Family Ties: How to Preserve the Sibling Bond With Menswear's Famous Families

Author, Interviewer

Link: HYPEBEAST

Graphic Designer: Pok Li

Year: 2015

Interviews

Jonah Hill's adidas Partnership Is a Genie Wish Come True

Author, Interviewer

Link: HYPEBEAST

Photographer: Me

Year: 2020

Why Dwyane Wade Names Luka Sabbat His Style Icon

Author, Interviewer

Link: HYPEBEAST

Year: 2017

T.I. Talks High Fashion's Avoidance of Hip-Hop and AKOO's 5th Anniversary

Author, Interviewer

Link: HYPEBEAST

Photographer: Francis Santos

Year: 2014

Roger Federer and On Launch the Most Technical Retro Tennis Sneaker Yet

Author, Interviewer

Link: HYPEBEAST

Photographer: On Running

Year: 2020

Stefon Diggs Talks Multidimensional Style & Special Edition adidas Maker's Lab Capsule

Author, Interviewer

Link: HYPEBEAST

Photographer: adidas

Year: 2019

Stephen Malbon Is Combating Golf’s 'Old White Man' Problem

Author, Interviewer, Production

Link: HYPEBEAST

Photographer: Aaron Miller

Year: 2019

Shai Gilgeous-Alexander: "You Can't Spell Swag Without S-G-A"

Author, Interviewer

Link: HYPEBEAST

Photographer: Converse

Year: 2020

Jerry Lorenzo Is Bringing the Cool Back to Baseball, and the Timing Couldn't Be Better

Author, Interviewer

Link: HYPEBEAST

Year: 2017

Frances Tiafoe Wants to Become the LeBron James of Tennis

Author, Interviewer

Link: HYPEBEAST

Photographer: Eddie Lee

Year: 2019

James Whitner's Community-Driven Retail Empire Is Coming to Harlem, Detroit and Baltimore

Author, Interviewer

Link: HYPEBEAST

Photographer: The Whitaker Group

Year: 2020

Jay Williams Weighs In On the Recent ESPN Firings, Lonzo Ball and the NBA Draft

Author, Interviewer, Creative Director

Link: HYPEBEAST

Photographer: Keith Estiler

Year: 2017

Nate Robinson on Smiling Through the Bullsh*t

Author, Interviewer, Producer

Link: HYPEBEAST

Photographer: Chona Kasinger

Year: 2017

Knicks Rookie RJ Barrett Talks Signing With PUMA and NBA Goals

Author, Interviewer

Link: HYPEBEAST

Photographer: Eddie Lee

Year: 2019

Videos

Marcus Jordan on Father's Day Gifts for Dads Who Have It All

Editorial Direction, Executive Producer, Interviewer

Link: HYPEBEAST

Year: 2016

Offset and Daughter Take Us Back-To-School Shopping

Editorial Direction, Executive Producer, Interviewer

Link: HYPEBEAST

Year: 2017

Good Cop/Bad Drop Video Series

Executive Producer, Host, Editorial Direction

Link: HYPEBEAST

Year: 2016

Jimmy Butler Invites us to His Home to Try on Postseason Fits

Producer, Interviewer

Link: HYPEBEAST

Year: 2019

Behind the HYPE: How the Nike SB Dunk Gave Birth to Modern Streetwear

Producer, Scriptwriter, Editorial and Creative Direction

Link: HYPEBEAST

Year: 2020

Travis Scott on Why His Performances Are an Extension of His Art

Interviewer, Editorial Direction

Link: HYPEBEAST (Paid)

HYPEBEAST for Drai’s Nightclub

Year: 2016

Tim Coppens of UAS On Intelligently Melding Aesthetics With Innovation

Executive Producer, Interviewer, Editorial Direction

Link: HYPEBEAST

Year: 2016

Staff Essentials

Interviewee

Link: HYPEBEAST YouTube Channel

Year: 2015

A Trip to Nike NY HQ with Swoosh God & Filayyyy for Air Max Day

Executive Producer, Editorial Direction

Link: HYPEBEAST

Year: 2018

Denzel Curry On Touring, Hurricanes and His Favorite Heroes & Villains

Producer, Interviewer

Link: HYPEBEAST

Year: 2016

Talking Shop With Malik Monk Just Prior to His Draft Night Selection

Executive Producer, Interviewer, Editorial Direction

Link: HYPEBEAST

Year: 2017

Isaiah Rashad On Balancing Celebrity Cool with Self Integrity

Producer, Interviewer, Editorial Direction

Link: HYPEBEAST

Year: 2016

MeLo-X Talks BMX, Style and Adding His Personal Sound to Beyonce's 'Lemonade'

Interviewer

Link: HYPEBEAST (Paid)

HYPEBEAST for Coach

Year: 2016

Sneakers Legit Check

Interviewee, Real or Fake Champion

Link: HYPEBEAST

Year: 2015

Marcus Jordan on Father's Day Gifts for Dads Who Have It All

Offset and Daughter Take Us Back-To-School Shopping

Jimmy Butler Invites us to His Home to Try on Postseason Fits

Behind the HYPE: How the Nike SB Dunk Gave Birth to Modern Streetwear

Travis Scott on Why His Performances Are an Extension of His Art

Tim Coppens of UAS On Intelligently Melding Aesthetics With Innovation

A Trip to Nike NY HQ with Swoosh God & Filayyyy for Air Max Day

Denzel Curry On Touring, Hurricanes and His Favorite Heroes & Villains

Talking Shop With Malik Monk Just Prior to His Draft Night Selection

Isaiah Rashad On Balancing Celebrity Cool with Self Integrity

MeLo-X Talks BMX, Style and Adding His Personal Sound to Beyonce's 'Lemonade'

Social Media

How To Tie-Dye Your Socks With Samantha Jo Alonso

Producer, Editorial/Social Direction, Interviewer

Link: HYPEBEAST IGTV

Year: 2020

The Mamba Mentality With James Harden, Von Miller, Rapsody and More

Creative Direction, Producer, Interviewer

Link: HYPEBEAST IGTV

Year: 2020

adidas Hosts the “World’s Best Career Day”

Creative Direction, Producer, Interviewer

Link: HYPEBEAST IGTV

Year: 2020

How To Do A Frontside Heelflip With Tony Hawk

Producer, Editorial Direction

Link: HYPEBEAST IGTV

Year: 2020

Unboxing With Danny Supa

Creative Direction, Executive Producer, Interviewer

Link: HYPEBEAST IGTV

Year: 2020

How To Shoot A Free Throw With Shai Gilgeous-Alexander

Producer

Link: HYPEBEAST IGTV

Year: 2020

adidas and Parley Use the Power of Sports to End Plastic Waste

Creative Direction, Producer, Interviewer

Link: HYPEBEAST IGTV

Year: 2020

Unboxing With Stretch and Bobbito

Creative Direction, Executive Producer, Interviewer

Link: HYPEBEAST IGTV

Year: 2020

Ja Morant Tests His Nike Basketball Sneaker Knowledge

Creative Direction, Executive Producer, Interviewer

Link: HYPEBEAST IGTV

Year: 2019

HYPEBEAST Staff Members Guess YEEZY 500 Colorways

Creative Direction, Executive Producer, Interviewer

Link: HYPEBEAST Social Media

Podcasts

HYPEBEAST Radio's HB•R

Host, Interviewer, Production, Photography, Art and Editorial Direction

Link: HYPEBEAST

Year: 2018

HYPEBEAST Radio's Business of HYPE

Production, Editorial Direction, Copywriting, Strategy

Link: HYPEBEAST

Year: 2018-20

HYPEBEAST Radio's The HYPE Report

Executive Producer, Recurring Guest Reporter/Editor, Editorial and Art Direction, Strategy

Link: HYPEBEAST

Year: 2019-20

Print

HYPETRAK Magazine Issue 2

Cover Story With Quincy Jones and Kendrick Lamar

Link: HYPETRAK

Year: 2015

HYPEBEAST Magazine Issue 26

Interview With Easy Otabor

Read full issue here

Year: 2019

HYPEBEAST Magazine Issue 24

Contributing Editor, Interview With Scott Tepper of Ignored Prayers

Read full issue here

Year: 2019

HYPEBEAST Magazine Issue 15

Interview With Nigel Sylvester

Read full issue here

Year: 2016

HYPEBEAST Magazine 12

Contributing Editor

Read full issue here

Year: 2015

HYPEBEAST Magazine Issue 11

Contributing Editor

Read full issue here

Year: 2015

HYPEBEAST Magazine Issue 10

Contributing Editor

Read full issue here

Year: 2015

HYPEBEAST Magazine Issue 9

Contributing Editor

Read full issue here

Year: 2015

HYPEBEAST Magazine Issue 4

Interview With Steven Cox and Daniel Silver of Duckie Brown

Read full issue here

Year: 2013

"Sneaker Time" Exhibition at Watches of Switzerland

Lead the curation of this exhibit where we, with the help of Stadium Goods and Watches of Switzerland, paired timepieces with sneakers, exploring parallels across craftsmanship, inspiration and design. I also oversaw the copy for the event’s limited-edition zine and .com story.

Link: HYPEBEAST

Photography: Nayuan Shuler for HYPEBEAST

2019