After a decade in editorial, I wanted to try on a different brand storytelling hat (one with real budgets) and work at an ad agency, after all, that was my goal coming out of college. Having unknowingly helped lay the foundation for influencer marketing during my days at HYPEBEAST (I’ll happily expand on that), I chose to join Influential as a Sr. Creative Strategist. There, I lead creative strategy and managed content production for social-first, influencer-led marketing campaigns. My clients included Nike, Hilton, Pepsi, Comcast, Nestlé, Amazon, P&G, and many more.

Campaigns